October 28, 2021

3 Tips for Finding a Keynote Speaker for a Sales Kickoff

Are you searching for a keynote speaker for your sales kickoff and aren’t sure where to start? We have 3 tips that are sure to get you pointed in the right direction.

(Looking for more strategies to design a virtual kickoff that drives connection, camaraderie and impact? Check out our guide with 6 Strategies for a High-Impact Virtual Kickoff.)

It’s okay to Google

It’s very common for people to head to Google when they are searching for anything. So, it’s only natural to use Google when searching for a keynote speaker for your kickoff event. However, don’t just search “keynote speakers for sales teams” as this won’t get you the results you are looking for. Try adding a few adjectives to hone in more on what you are looking for like your theme of the entire event.

“It's funny that people don't Google things like ‘greatest keynote speaker ever’ or ‘hilarious keynote speaker’ or something along those lines.”
-Bryan Neale, Founder, Blind Zebra

Consult your backyard

To take some of the complexity out of this equation, simply start with people that you know and trust. It’s a great idea to ask your team to search their extended networks for any speakers they’ve heard or heard or that may fit well with the kickoff theme. You can also ask any sales communities for great keynote speakers they have used in the past.

Once you have a list of potential speakers, you can begin to dwindle it down based on:

  • What type of speaker do you want? (athlete, actor, Navy Seal, etc.)
  • Budget
  • Availability

Ask your team what they DON’T want

Securing the right keynote speaker is a huge part of kickoff planning. The speaker being part of the mainstage content sets the tone for the entire kickoff. With that being said, it’s important that the speaker fits the vibe of your team.

Don’t avoid asking the team what they don’t want to see or hear from a presenter. Giving your team the chance to say “I don’t want to see another X,Y or Z” will make them feel involved and ultimately supported. Opening up this dialogue also ensures meaningful topics will be covered.

Getting your team involved early on in the planning process of the sales kickoff will help create a supportive team throughout the duration of the event.

“If your team can help you create the selection of the keynote speaker, not vote on them, just help them feel supported.”
-Bryan Neale, Founder, Blind Zebra

We've complied a list of a few great speakers that have been recommended by the Sales Enablement and leadership community!

The Filo.co team would love to chat with you about your next virtual kickoff event. Looking for more advice or strategies for your upcoming kickoff? Check out our Kickoff Resource Hub.