Aug 27, 2021

It’s Time to Rethink Webinars: 5 Tips for Webinar Planning & Execution

Jara Rowe

Content Marketing Manager

Webinars (web seminars) have been around for decades. These virtual events have always given people a way to keep professional engagements while social distancing—way before we all truly knew what social distancing was. Webinars are great tools to connect people from anywhere. And for a relatively low lift, webinars can have a long-term impact. 

Since its inception, webinars are excellent ways for marketers to engage audiences and create demand. Webinars can validate your organization's expertise by establishing the company as a thought leader, which can help gather leads.

Webinars are tried and true, but after everyone forcibly adapted to more virtual connections and events, it's time to change up things as we know them.

So how do we change the status quo? Filo.co has hosted several webinars where we have been asking ourselves the same question. Here are a few things we picked up to help you rethink your next webinar.

Ask your audience what they want

Marketing efforts and strategies are constantly changing, so how are webinars still so relevant? Because there is always a need for content that teaches new skills, processes, and comprehension. However, the way we are all consuming content is not the same. Ask your target audience what topics will help them, when they want it, and how they want the content delivered.

Choose a simple, interactive tool

Identify a technology tool to host the webinar that is best suited for the content and experience you want to deliver. The platform should be easy for you to set up and simple for attendees to interact and engage. Attendees shouldn't have to second guess what they are doing or what happens if they click 'here.'

Keep engagement in one spot

Once someone accesses the webinar, it's best to have them immediately where they should be. Marketers need to enhance the audience experience with two-way interactions. For example:

  • Utilize polls and surveys in a meaningful way to catch the attendee's attention.
  • Brainstorm or whiteboard with your participants with tools like Miro and Mural.

Filo.co used the chat to engage and recapture important notes. We also did a fun roll call to see where everyone was tuning in, shared notable quotes, and shared links to support notes from the speakers.

Simple tool with centralized engagement.

Prep speakers and team members

The speakers and presenters can make or break your webinar. If your event has a panel or multiple speakers, set them up for success before the webinar. Create a line of communication to create great synergy before, during, and after the event. Filo had great success hosting pre-event greenrooms for speakers to give a final brief to the speakers on the event theme and overall goal.

If you have breakout sessions, assign specific team members to help facilitate. During the Filo.co webinars, our team divided and conquered when it was time to split into breakout rooms for the panelists' individual Q&As. Be strategic with the assignments, as this may be an excellent opportunity to have a sales team member mingle with a specific prospect.

Create content that captivates

When creating content, refer back to our first point of asking your audience what they want. Start with a topic that is important for the audience and something your company can bring value to or help remedy. Once the topic is confirmed, find an expert to speak on it, whether an internal team member or a thought leader in the industry.

It's essential not to rely solely on slides for the presentation. The content delivery should be entertaining and educational. Develop branded takeaway documents. Also include ways for people to follow up with your company at a later time.


Calendly scheduler in an active webinar space.


There are times when people cannot attend the webinar, making the content on demand for later viewing crucial. On demand also extends the life of the content and continues the engagement once the webinar has wrapped.

We hope these tips get your wheels turning to uplevel your next internal or external webinar. For another look at making webinars engaging, check out our interview with Judy Rees, co-founder of Rees McCann. Do you need Filo.co's help for your next webinar? Reach out to us here.